For millions, managing money is overwhelming. While countless budgeting apps exist, they often create more friction than clarity, bombarding users with complex features and making the simple act of tracking expenses a chore. This leads to abandoned budgets and continued financial uncertainty.

The challenge? To design a user-centric budgeting app from the ground up that:

Simplifies onboarding to get users tracking in minutes.

Makes expense logging fast and effortless.

Visualizes financial health with clarity to inform better decisions.

Motivates users by celebrating their progress and achievements.

This case study details my end-to-end design process for Budgify, an app created to answer those questions. My focus was on four key principles: simplifying setup, streamlining expense entry, providing actionable insights, and building user motivation.

This project was completed during my time at the <a href="https://www.10kdesigners.com/u/jai-sankhla">10kdesigners</a> cohort, with invaluable guidance from my mentors, <a href="https://www.linkedin.com/in/abnux/">Abhinav Chhikara</a> and <a href="https://www.linkedin.com/in/jayneil/">Jayneil Dalal</a>.

To understand the needs and pain points of potential users, I employed a mixed-method research approach:

Quantitative Surveys: I designed and distributed a survey using Google Forms to gather statistical data on budgeting habits and challenges.

Qualitative Interviews: I conducted several one-on-one interviews, both in-person and over the phone, to gain deep, contextual insights into their financial behaviors.

My research revealed two distinct types of potential users, each with unique financial habits and frustrations. To bring these user groups to life and ensure I was designing for them, I crafted two detailed personas.

Allow me to introduce you to Pradhuman and Shivangi!

Visualizing Shivangi's perspective to understand her needs and pain points.

A user scenario illustrating "A Day in Shivangi's Life" to visualize her real-world budgeting challenges.

To pinpoint opportunities for improvement, I visualized Shivangi's frustrating process of trying to stick to a budget.

The culmination of the design process: high-fidelity mockups, key UI screens, and an intro video demonstrating the core user flow and interactions of the app.

This case study details my end-to-end design process for an app that simplifies expense tracking and helps users achieve their financial goals with clarity.

, managing money is overwhelming. While countless budgeting apps exist, they often create more friction than clarity, bombarding users with complex features and making the simple act of tracking expenses a chore. This leads to abandoned budgets and continued financial uncertainty.

 To design a user-centric budgeting app from the ground up that:

This case study details my end-to-end design process for 

, an app created to answer those questions. My focus was on four key principles: 

"I was responsible for the entire end-to-end design process, from initial research to a final, polished user interface"

Allow me to introduce you to Pradhuman and Shivangi!

 Shivangi's perspective to understand her needs and pain points.

" to visualize her real-world budgeting challenges.

To pinpoint opportunities for improvement, I visualized 

 frustrating process of trying to stick to a budget.

 high-fidelity mockups, key UI screens, and an intro video demonstrating the core user flow and interactions of the app.

Designing Budgify: An Intuitive App for Tracking and Conquering Expenses