Hi, I’m Jai - building scalable digital products

Redesigning Cart & Checkout, Reducing Abandonment by 26% Across 480k User Sessions.

Focused on optimizing checkout flows to boost conversions and decrease abandonment for Sierra Living Concepts,  A brand of luxury furniture shoppers in U.S.

Creating a Unified Category & Paid-Landing Experience for Furniture Buyers

Cohesive redesign delivering higher engagement, trust, and sales from ad click to category page for premium shoppers.

Homepage Redesign That Increased First Task Completion by 40%

Created a structured homepage with clear hierarchy, reducing confusion and driving higher engagement.

Built Gamification System That Turned Drop-offs Into 2x Daily Engagement

Created gamification features at Nirva Health that boosted retention and doubled daily engagement through rewards, coins, and streak tracking.

Designing Budgify: An Intuitive App for Tracking and Conquering Expenses

This case study details my end-to-end design process for an app that simplifies expense tracking and helps users achieve their financial goals with clarity.